Because authentication is built into the system itself, active anti-counterfeiting solutions allow non-experts to authenticate products. No special product knowledge is required.
For experts, whether they are customs officials, collectibles appraisers, or some other expert along the supply chain, both learning how to authenticate products and authenticating them is quick when active anti-counterfeiting technology is used.
With active product authentication solutions, no in-depth knowledge of the products is necessary, and authentication can be done in seconds while the product is at hand.
Although sometimes experts can be uncertain about the authenticity of a high-quality forgery, active anti-counterfeiting systems leave no room for doubt. Since authentic credentials are part of the system itself, the appearance of the product is inconsequential.
Often, when a counterfeit product is found to be of poor quality, it inevitably gets linked to your brand by unsuspecting buyers. Active anti-counterfeiting technology is also brand protection technology, as buyers can confidently identify fakes from genuine products.
This is a major asset in eliminating doubts about your business capabilities and protecting your brand image in the global market.
Adulteration and the addition of harmful substances are common practices in the counterfeiting of food, beverages, and cosmetics. Without robust authentication solutions for consumer products, brands can safeguard innocent buyers from the harms posed by dangerous additives and unvetted ingredients.
Authenticated electronics also offer buyers peace of mind, as many have been victims of exploding devices or malfunctioning parts.
The impact of counterfeiting isn’t just felt in the loss of trust due to abysmal product quality and a tarnished brand image. It also pinches the purse and costs brands millions in lost revenue.Often, when a counterfeit product is found to be of poor quality, it inevitably gets linked to your brand by unsuspecting buyers. Active anti-counterfeiting technology is also brand protection technology, as buyers can confidently identify fakes from genuine products.
The solution is a product authentication system that empowers experts and consumers alike to verify if a product is legitimate even before it is purchased or put to use. Cypheme’s Noise Print labels offer that, and more.
One potential weakness of active anti-counterfeiting systems is the data on which product authentication depends. If the system is somehow successfully hacked, fake products can be reported as genuine.
Falsely authenticated products can be especially harmful because customers may trust and buy a low-quality counterfeit product, believing it came from the genuine brand producer. Consequently, the brand's reputation can suffer even more. For products related to health and safety, the risk is even greater, as consumers may use unsafe products, believing that they have been verified as authentic.
Product authentication solutions that use QR codes typically employ serialized codes. When someone scans a code on a physical item, it acts as a bridge to a secure database.
QR codes have two main weaknesses: If they are printed on holograms, skilled counterfeiters can still copy them. If they are hidden under a scratchable surface, they can only be checked a limited number of times. Additionally, counterfeiters can identify and duplicate valid codes in large quantities, allowing many fake products to appear authentic without being detected.The impact of counterfeiting isn’t just felt in the loss of trust due to abysmal product quality and a tarnished brand image. It also pinches the purse and costs brands millions in lost revenue.Often, when a counterfeit product is found to be of poor quality, it inevitably gets linked to your brand by unsuspecting buyers. Active anti-counterfeiting technology is also brand protection technology, as buyers can confidently identify fakes from genuine products.
Some product authentication solutions rely upon hidden codes or other hidden features in the product label, such as a few small and nearly invisible dots. Once counterfeiters are able to identify these “hidden” features, they can reproduce copies that will be detected as genuine.
Radio Frequency Identification (RFID) is also a contactless product authentication system in which microchips embedded in products store unique encrypted codes. When scanned with an RFID reader, the tag transmits an identifier, which is then verified with a database.Unfortunately, with this brand protection technology, the encrypted codes can just as easily be copied as they are scanned. The code can be copied to a different RFID, resulting in a counterfeit product passing as genuine.
Solutions like Vrai AI apply this method directly to existing products. By analyzing surface details, the AI determines whether an item is genuine or counterfeit (such as authenticating a Lacoste polo shirt), without any added marking.
Cypheme takes product authentication solutions a step further by introducing the Noise Print, a chemically generated, overt label that is unique by nature. Because it's produced through a chemical process, the same identity cannot be reproduced twice. The AI then verifies this one-of-a-kind marking automatically, adding a second, unclonable layer of protection on top of standard packaging analysis.That’s how Cypheme’s chemically generated Noise Print labels work, too. Each label is authorized via AI using a neural network. Within seconds of a scan, our cutting-edge AI analyses the unique signature of a Noise Print label and compares it to a database of recorded labels. If there’s an anomaly, it’s flagged almost instantly.
Like the best active anti-counterfeiting solutions, Cypheme’s Noise Print labels are small, simple to use, easy to add to any packaging on all sorts of products, and can be integrated into the rest of the supply chain, IoT tracking, or blockchain.
At a mere 14mm, Noise Print labels punch above their weight and offer an anti-counterfeiting solution with a high return on investment. They’re small enough to integrate into packaging without a major design change, making them an easily implemented brand protection technology to secure your products without altering production or increasing costs.
Noise Print labels offer an effective anti-counterfeit supply chain solution for bolstering distribution channel integrity.
Unlike QR codes and RFID product authentication solutions, each Noise Print label has a unique chemical signature that is effectively impossible to duplicate.
Unlike hidden codes, Cypheme’s active anti-counterfeiting solution is resistant to zero-hour hacks. Even an insider working inside the product factory is unable to create a Noise Print label with the same identity.
Unlike pure AI analysis, a Noise Print label features a unique and traceable identity, which enables individual product tracking, geolocation, links to loyalty programs, and more.
Whenever someone scans a product, brands get real-time data about where the scan was performed. This gives manufacturers and resellers a legitimate source of data to identify where genuine products are being sold and where fakes are being made and circulated.
