Food & Beverage Anti-Counterfeiting Solutions
Counterfeiting in the Food & Beverages Industry
affixing prestigious labels onto cheaper products
manufacturing fake packaging designed to sell counterfeit products
fraudulent use of a controlled origin
While these malpractices can have dramatic consequences for the brand’s image and reputation, they also affect the health of consumers. There is even a significant loss of revenue for professionals working in the food sector. So what can brands and consumers do?
Why Should Brands Establish a Food Anti-Counterfeiting System?
Recovery of Lost Revenue
The cost of food counterfeiting for the global economy runs in the tens of billions of dollars, and that’s just annually. But imagine if brands could recover this lost revenue. It's possible to prevent food and dietary supplement fraud with unique identifiers and advanced anti-counterfeiting systems in place.
Protecting Public Health
A major concern with food fraud is the potential harm to public health from items like counterfeit baby formula, adulterated spices, and counterfeit vitamins. Producers and resellers bear a responsibility to the consumers of their products, which they can uphold by adopting effective food anti-counterfeiting mechanisms. Many brands are now using AI-powered technology to ensure the world eats safely and healthily.
Safeguard Consumers From Economic Fraud
Beyond public health, there is also a pressing need for anti-counterfeit technology that addresses the economic fraud that consumers and resellers undergo. From labeling soybean oil as extra virgin olive oil to selling fake supplements on Amazon, scammers take advantage of unsuspecting buyers who are put in harm’s way while also getting grifted. Food produces and manufacturers of supplements need to partner with food anti-counterfeiting systems to help consumers put their hard-earned money towards genuine products and end unfair competition from counterfeiters.
Protecting Brand Image & Trust
Poor-quality food and beverage products with harmful ingredients sold under reputable labels can have a severe impact on the standing of a brand. That’s why finding cost-effective brand protection solutions is crucial if manufacturers and resellers wish to protect their image and retain trust in the market.
Maintain Integrity of Supply Chains
Food fraud around the holiday season can also be connected to the compromised integrity of supply chains during busy times of the year. But by integrating your brand with AI-powered food anti-counterfeiting mechanisms, you can secure your distribution channels against criminal activity, even at times when human oversights can happen easily.
How Cypheme is Helping Brands Fight Food Fraud
Noise Print AI Labels for Food & Beverages
Noise Print labels are Cypheme’s unique food anti-counterfeiting solution for genuine food producers. Each label is affixed to a product, giving it a unique and impossible-to-duplicate identifier. A simple photo makes it possible to scan this identifier and ascertain the authenticity of a product with certainty and confidence. Authentication can be done via an easily accessible Web app. With real-time geolocation intelligence for every scan, brands can even track where counterfeit food, beverages, or supplements are being sold.
How Cypheme is Changing Things
Minimization of Revenue Loss
Anti-counterfeiting systems for food, beverages, and vitamins/supplements considerably minimize losses for brands, as buyers now have the tools to identify authentic products right off the shelf.
Protection of Customer Wellbeing
Affixing anti-counterfeiting labels on products protects customers from consuming harmful substances, allowing brands to champion their well-being while halting the circulation of counterfeit food and counterfeit supplements.
AI-Powered Food Anti-Counterfeiting Solutions
With Cypheme
See moreIntegrating Cypheme
For Customers: Buyers can authenticate products in 10 seconds, simply by scanning a product using their smartphone camera.
For Fraud Prevention: This eliminates financial fraud due to fake food products, as buyers can authenticate the product before purchasing it, without altering the product in any way.
For Customs & Inspectors: The speed, convenience, and simplicity of our anti-counterfeiting systems also facilitate customs clearance. Cypheme also enhances efficiency for your inspectors, making their job easier and more streamlined.
Real-Time Detection: Noise Print technology allows real-time location of counterfeit food, beverages, and supplements when they are scanned.
Market Insights: This gives producers insight into where their customers are located and enables them to track zones where the circulation of fake products is prominent.
Supply Chain Visibility: Understanding your supply chain becomes a cakewalk with Cypheme’s AI-powered food anti-counterfeiting technology that’s compatible with any traceability and IoT system.
Customer Knowledge: We help food and beverage producers get to know who their customers are by obtaining neutral data from buyers, such as gender, age, etc.
Targeted Marketing: This can help brands form a profile of their target demographic and tailor marketing content to these parameters for higher conversions.
Personalized Experience: Cypheme also helps brands deliver personalized marketing content and product information to buyers.
