As a consequence of the booming demand for exports, counterfeiting is rampant in the food industry. Fraud can take many forms, from printing fake prestigious labels on cheaper products, to manufacturing fake packaging designed to sell counterfeit products to the fraudulent use of a controlled origin. These malpractices have dramatic consequences both on the brand’s image and reputation but also on the health of consumers. They also result in a significant loss of revenue for professionals of the food sector.
A tag has been affixed to this product, giving it a unique and impossible to duplicate identifier. A simple photo makes it possible to recognize this identifier with certainty and confidence. Authentication can be done via the brand’s or Cypheme’s WeChat and Facebook accounts.