As a consequence of the booming demand for a diverse collection of products, counterfeiting has become rampant in the industrial and electronics sector. Fraud usually takes many forms, from brandjacking to selling cheaper products in counterfeit packaging. Sometimes, these counterfeiters go as far as reproducing almost identical products in factories, making it virtually impossible for the untrained eye to differentiate between the genuine products and their fake copies.
Not only do these malpractices amount to a substantial loss of revenue, they also constitute unfair competition which makes it difficult for brands to penetrate new markets. Additionally, the activities of counterfeiters go on to have debilitating effects on the image of brands. Unsuspecting customers usually end up paying high prices for a faulty counterfeit product, leading them to associate poor quality to your brand. Do you sometimes consider the countless online videos showing electronic products catching fire unexpectedly? In most cases, the investigation will later prove that the products were indeed fake. By that time this discovery is made to set the records straight, the damage to the brand image would have already been done. Finally, especially in certain sectors where security is of prime importance, faulty counterfeit products can harm, injure or even cause death. It appears that there are practically no safe distribution channels! Entire geographical areas seem to be gravely affected as there is simply no way to be sure of buying authentic products, even when one is paying high prices.
A tag has been affixed to this product, giving it a unique and impossible to duplicate identifier. A simple photo taken of the Cypheme noiseprint tag makes it possible to know the authenticity of this electornic product with certainty and confidence all in the space of 5 seconds! The authentication process can be done via the brand’s or Cypheme’s WeChat and Facebook accounts.