Pharmaceutical Anti-Counterfeiting | AI-Driven Tech | Cypheme | Global Coverage | Geolocation Intelligence

Counterfeiting in Pharmaceuticals

Counterfeiting has become increasingly prevalent in the jewelry and watch industry, hurting not just manufacturers but also their trusting and loyal customers. This makes counterfeit protection for watches and jewelry a must-have for a luxury watch manufacturer.

It’s a particularly significant problem for high-end luxury goods. Counterfeiters producing advanced “superfakes” are now able to deceive even the most experienced experts.

Owing to high consumer risk, reputational harm, and economic damage associated with the circulation of fakes, it has never been more important to ensure the protection of your brand.

With Our Solution

Minimize revenue loss

Protect consumers against harmful substances

Open up an array of new possibilities

Inform product characteristics

Share personalized content

Offer help with dosage and treatment reminders

Track both genuine and counterfeit products

We will work with you in order to select the most appropriate anti-counterfeit solution according to your needs.

Reliable Authentication

For Customs: Our anti-counterfeiting tag makes it easy for pharmaceutical companies to facilitate customs clearance.
For Your Customers: Since the authentication process doesn’t alter the product in any way, buyers can verify any product right off the shelves before purchasing it.
Authorities & Legislation: Cypheme is useful for drug monitoring in accordance with the new legislation introduced in 2017, as it meets the specifications described in relevant articles (depending on the jurisdiction) of the Public Health Code, as well as all the standards presently in force.

Geolocation Intelligence

Geolocation Intelligence: With Cypheme’s anti-counterfeiting system, it’s possible for pharmaceutical brands to track the demand for their products across the globe. Data is captured in real time whenever a product is scanned.
Certified Traceability: This allows companies to understand their supply chain as Cypheme is compatible with any traceability and the Internet of Things system.

Advanced Marketing & Information Sharing

Customer Engagement: Although the primary solution is anti-counterfeiting, Cypheme is also useful for pharmaceutical brands to connect with patients directly. Cypheme makes it possible for consumers to sign up for a number of services (treatment monitoring, medical monitoring, health survey, etc.) with your brand.
Customer Insight: The Noise Print tag also lets you know which user is scanning which product, which is a unique benefit in differentiating between repeat and new customers.

Customer Retention: Brands can also deliver information directly to patients or medical professionals. Each product is unique and identified as such, meaning that you can push as much information about it as you wish (e.g., who prescribed this drug, for whom, for what use, and for how long, and when is its expiry date). Alongside running anti-counterfeiting logistics, pharmaceutical companies can also transmit information about the product, such as dosage, prescriptions, contraindications, etc to professionals in the sector.
Product Quality: More general information about the quality of the product might also be of interest to the patients. This could include instructions for use (possibly taking into account the prescription of the doctor), expiry date, composition, contraindications, etc.