Cosmetics & Perfumes

Counterfeiting in Cosmetics & Perfumes

Counterfeiting in the beauty industry has a substantial impact on both the manufacturers’ income and their brand image. Cypheme is availing brands with the best anti-counterfeit technology there is. As a consequence of the booming demand for exports, counterfeiting has become rampant in the beauty industry – fraud takes many forms, from printing fake prestigious labels on cheaper, faulty products to manufacturing elaborate counterfeit packaging, to grey counterfeiting. These malpractices have grave consequences both on the brand’s image and the health of consumers. in addition, they result in a significant loss of revenue for players of the beauty sector.

With our solution, a tag or label is simply affixed to the packaging, giving it a unique and impossible to duplicate identifier. One just has to simply take a picture with the camera of their smartphone, and they can determine the authenticity of the cosmetics product within seconds. Authentication can be done via the brand’s or Cypheme’s WeChat and Facebook accounts.

Authentification

Allow Your Customers To Buy Products Safely

Cypheme allows anyone to verify the authenticity of your product, in seconds, by simply taking a picture of the tag with their smartphone. The process does not alter the product in any way, meaning it can be done freely, in the store, before purchase.

Make Your Products Go Through Customs Easily

Cypheme makes it possible to verify the authenticity of your product, in seconds, by simply taking a picture of the tag with a smartphone. If a cargo container of your products is stopped at customs for verification, it can be checked simply and quickly.

Make Your Inspectors’ Job Easier

Cypheme can easily become a new tool for your inspectors. Thanks to its speed, simplicity and reliability, this unique solution will only enhance their efficiency. For additional security, the Cypheme system can also be deployed via secure devices and thus also used by third parties.

Geolocation

Track Your Products To Understand Your Demand

Cypheme allows products to be located in real time when they are scanned. You will know where your customers are and where your products are sold all over the world.

Track Your Products To Identify Counterfeits

Cypheme allows genuine and fake products to be located in real time when they are scanned. You will know where counterfeit products are circulating around the world.

Track To Understand Your Supply Chain / Distribution Channel

Cypheme is compatible with any traceability and internet of objects system in order to offer you a reliable tracking of each individual product.

Marketing

Know Your Customers Better

Cypheme lets you know which individual user is scanning which one of your products. You will be able to differentiate between loyal, repeat or unique customers, as well as identify all of your resellers. In compliance with the GDPR, users of the Cypheme service can also agree to share some data about themselves, such as age or gender, allowing you to identify your audience. Finally, Cypheme makes it possible for your customers to sign up for a number of your services (e.g.: identifying themselves as an owner or taking part in a loyalty program). Such a feature will enable you to connect with your customers directly.

Drive Customer Loyalty

Cypheme allows you to deliver any sort of information directly to your customers. This may include product information, links to your website or social media accounts, ads for other products, and special offers. Cypheme lets you know which individual user is scanning which one of your products. You will be able to differentiate between loyal, repeat or unique customers, as well as identify all of your resellers and thus send them relevant special offers. Cypheme will allow you to engage with your customers directly through services, offers and special programs they can sign up for directly.

Increase Brand Awareness

Cypheme allows you to deliver any sort of information directly to your customers. Each product is unique and identified as such, meaning that you can push as much precise information about it as you wish. (e.g.: production date and location of THIS bottle or pot). You can also push more general information about the quality of the product that can be of interest to your customers (e.g.: expiration date, ingredients, tutorial etc.).

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