Counterfeiting in the beauty industry has a substantial impact on both the manufacturers’ income and their brand image. Cypheme is availing brands with the best anti-counterfeit technology there is. As a consequence of the booming demand for exports, counterfeiting has become rampant in the beauty industry – fraud takes many forms, from printing fake prestigious labels on cheaper, faulty products to manufacturing elaborate counterfeit packaging, to grey counterfeiting. These malpractices have grave consequences both on the brand’s image and the health of consumers. in addition, they result in a significant loss of revenue for players of the beauty sector.
With our solution, a tag or label is simply affixed to the packaging, giving it a unique and impossible to duplicate identifier. One just has to simply take a picture with the camera of their smartphone, and they can determine the authenticity of the cosmetics product within seconds. Authentication can be done via the brand’s or Cypheme’s WeChat and Facebook accounts.