Frequently Asked Questions about Noise Print Labels

Cypheme's Noise Print technology verifies products using a two-part system: a label with a chemically unique signature, and an AI model that checks that signature against a secure database.

Each Noise Print label is generated with a signature that functions like a fingerprint: no two labels are the same, and none can be duplicated. When someone photographs the label with a smartphone, Cypheme's AI compares the image against its database. If the unique ID is found, the product is confirmed authentic.

Cypheme's Noise Print labels cannot be copied, while QR codes can. QR codes, even when paired with holograms or hidden features, are simple for professional counterfeiters to reproduce, which means they offer little real protection.

Because Noise Print labels rely on a unique chemical signature rather than a printed pattern, Noise Print labels hold up where QR codes fail.

Holograms and NFC tags can both be copied with equipment that is now widely available to counterfeiters. Modern holograms are simple to replicate, and NFC signals can be recorded and reused by anyone.

Every Cypheme Noise Print label, by contrast, is one of a kind. A photocopy or scan of the label will not pass verification.

Cypheme's Noise Print labels have withstood attempts by professional counterfeiters, including one case involving pharmaceutical products worth $1,000 per bottle. The counterfeiters were unable to reproduce a working label.

Four features make this possible:

• The AI is trained to recognize the most minute differences with the genuine Noise Print recorded in the database, enabling identification of any fake labels.
• The labels are tamper-proof and are destroyed if someone tries to remove them.
• Each label has a unique identity, so a label from a lower-value product cannot be moved to a more expensive product without detection.
• Cypheme can identify when an already-sold product reappears on the market, and individual labels can be deactivated remotely to block future resale.

A counterfeited label is flagged as fake the moment anyone scans it. Cypheme also sends the brand an alert identifying which products were faked and where those counterfeits were found.

Every scan of a Noise Print label passes through Cypheme's servers, which record where the scan took place. This allows Cypheme to show a brand exactly where its real and fake products are being sold, through a map of scanning activity.

Geolocation intelligence gives brands the exact location of counterfeit products as soon as they are scanned, which supports internal investigations or reports to local authorities. Cypheme provides this data in real time, mapped by batch, so brands can see where fakes originate.

This same data also helps brands confirm that resellers are only distributing products within their authorized territories, which is useful for controlling grey-market activity.

Yes. The government of Bangladesh adopted Cypheme's Noise Print labels on government-issued ID cards to protect social benefit programs from fraudulent claims.

Cypheme's document protection solution can be applied to nearly any type of physical document, not only ID cards.

No. Anyone can verify a product by scanning its Noise Print label with a smartphone camera through Cypheme's web-based authentication app. No download or account is required, just a smartphone and an internet connection.

Verification typically takes less than 5 seconds. A genuine product returns a confirmation message, along with any additional content the brand chooses to include, such as product details, a loyalty program link, or a registration option. A counterfeit product returns a warning instead.

Brands can also embed this product authentication solution directly into their own website.

The Noise Print label can go on any visible part of a product or its packaging. Options include printing it directly onto the product, onto external packaging, or onto a textile label for clothing and accessories.

Cypheme recommends placing the label wherever buyers and resellers can easily see and scan it.

No. Cypheme's active anti-counterfeiting solution does not require blockchain, additional security layers, or specialized supply chain software. Brands can implement it without changing their existing production lines or software infrastructure.

Integration is optional but fully supported. Cypheme's technology works alongside existing systems, can serve as a Digital Product Passport, or can enhance an existing IoT setup. Brands also receive access to a dashboard showing counterfeit locations and scan activity.

Implementation typically takes a minimum of two months to become fully operational. The exact timeline depends on the complexity of the brand's production line.

No. Noise Print labels are delivered in standard rolls that work with most existing printers already used for product packaging. Cypheme can also print the Noise Print label directly onto a brand's existing product label.

Brands with specific production constraints can share those details with Cypheme's team to find a compatible process.

Cypheme works with each brand to identify the right adhesive substrate for its specific packaging or product surface.

Yes. Everything on the label outside of the Cypheme cell (the orange circle containing the unique signature) can be customized to match a brand's own design.

The typical minimum order quantity is 10,000 units. Brands with a smaller number of high-value items can work with Cypheme to develop a tailored solution.

No. Cypheme does not charge a subscription fee. Brands pay per label only.

The price per label depends on order volume, the adhesive substrate required, and the level of customization requested. Brands can get an estimate through Cypheme's pricing calculator or by contacting the Cypheme team directly.

Yes. Cypheme serves brands across all five inhabited continents and maintains active users in more than 180 countries.

Cypheme is a French company headquartered in Paris. Cypheme works with printing partners in several countries, including partners located in Shenzhen, to produce Noise Print labels at scale.