Dormakaba’s BTS 65 model represents high investment value in innovation and a stellar feat of engineering. The brand was concerned about diversions or substandard imitations of this particular product, prompting them to implement Cypheme’s state-of-the-art anti-counterfeit solution for a crucial layer of product authenticity.
As a leading producer of smart access solutions for homes, safes, and lodgings, Dormakaba wanted to secure its products from counterfeiters and competition in the market.
This Dormakaba case study highlights:
They needed a product authentication solution that was easy to integrate into their supply chain and would help the company maintain its high standards. Most importantly, this solution needed to deter counterfeiters from any attempts to fake Dormakaba’s products.
As seen in this Dormakaba case study, Cypheme’s product authentication solutions proved to be a good fit for the brand’s requirements. A unique Noise Print AI label could help secure each BTS 65 product from counterfeiting or imitation, providing customers with a convenient means of verifying their purchase.
Cypheme’s Noise Print labels work for Dormakaba’s authentication needs since each label is chemically infused with an impossible-to-duplicate signature (almost like a fingerprint). This, combined with its anti-counterfeiting properties, empowers Dormakaba’s customers to verify that each product is genuine.
The benefits of such a product authentication system include:
With Cypheme integration, Dormakaba cannot only track when each product is scanned but also pinpoint the exact location of a counterfeit product across the globe. This empowers the company in its efforts to thwart counterfeit circulation.
The Dormakaba case study showed how widespread adoption of Cypheme’s anti-counterfeiting solutions in the brand’s supply chain allowed the brand to protect its customers’ interests. It was also seen how Noise Print labels outperform other anti-counterfeiting solutions, and can be instrumental in securing a brand’s intellectual property from competitors and counterfeiters.
This case study on Dormakaba BTS 65 design shows how brands across industries are growing more open to implementing future-driven technology to secure their products from competitors and counterfeiters. Such forward-thinking problem-solving opens the doors to better empowerment of consumers and brands alike.
If you’re wondering how AI-powered technology can help you recover lost revenues, look no further than Cypheme. Call us for a free demo today.