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Dormakaba Case Study: Securing Dorma BTS 65 Floor Spring With Cypheme

Case Study
Cypheme Noise Print label on Dormakaba’s BTS 65

Executive Summary

Dormakaba’s BTS 65 model represents high investment value in innovation and a stellar feat of engineering. The brand was concerned about diversions or substandard imitations of this particular product, prompting them to implement Cypheme’s state-of-the-art anti-counterfeit solution for a crucial layer of product authenticity.

  • As this case study reveals, Dormakaba’s preferred product authentication solution allowed it to stay ahead of competitors in the market.
  • It also helped the brand thwart counterfeiters' attempts to create substandard imitations of their star product.
  • Lastly, this step protects Dormakaba’s customers from the danger of buying poor-quality replicas of a premium product that is meant to secure their homes.

The Challenge

As a leading producer of smart access solutions for homes, safes, and lodgings, Dormakaba wanted to secure its products from counterfeiters and competition in the market.

This Dormakaba case study highlights:

  • Their door hardware, entrance systems, mechanical key systems, lodging systems, and safe locks are of premier quality.
  • Their BTS 65 model is a feat of innovation and engineering. It’s a specifically designed product for double-action doors with high investment value behind its inception.
  • Naturally, protecting their IP became their top priority, along with the goal of safeguarding customers from buying imitations of poor practical quality.

They needed a product authentication solution that was easy to integrate into their supply chain and would help the company maintain its high standards. Most importantly, this solution needed to deter counterfeiters from any attempts to fake Dormakaba’s products.

The Solution

As seen in this Dormakaba case study, Cypheme’s product authentication solutions proved to be a good fit for the brand’s requirements. A unique Noise Print AI label could help secure each BTS 65 product from counterfeiting or imitation, providing customers with a convenient means of verifying their purchase.

Implementation

Cypheme’s Noise Print labels work for Dormakaba’s authentication needs since each label is chemically infused with an impossible-to-duplicate signature (almost like a fingerprint). This, combined with its anti-counterfeiting properties, empowers Dormakaba’s customers to verify that each product is genuine.

The benefits of such a product authentication system include:

  • Swift response (authentication within 10 seconds)
  • Easily accessible to customers
  • Geolocation intelligence
  • Global coverage

With Cypheme integration, Dormakaba cannot only track when each product is scanned but also pinpoint the exact location of a counterfeit product across the globe. This empowers the company in its efforts to thwart counterfeit circulation.

Results

The Dormakaba case study showed how widespread adoption of Cypheme’s anti-counterfeiting solutions in the brand’s supply chain allowed the brand to protect its customers’ interests. It was also seen how Noise Print labels outperform other anti-counterfeiting solutions, and can be instrumental in securing a brand’s intellectual property from competitors and counterfeiters.

The Future of Product Authentication

This case study on Dormakaba BTS 65 design shows how brands across industries are growing more open to implementing future-driven technology to secure their products from competitors and counterfeiters. Such forward-thinking problem-solving opens the doors to better empowerment of consumers and brands alike.

Recover Lost Revenues for Your Brand

If you’re wondering how AI-powered technology can help you recover lost revenues, look no further than Cypheme. Call us for a free demo today.