Aside from direct revenue loss, counterfeiting also poses other risks to your brand. Oftentimes, customers make the costly mistake of buying counterfeit products, leading them to associate their poor quality with your brand. Anti-counterfeiting for clothes is thus a necessary step for apparel brands looking to implement fashion gray-market prevention.
It might seem like there are no safe distribution channels for brands. In entire swathes of geographical areas (Asia, Africa, the Middle East), customers have no way to be sure they are buying authentic products, even when bought at full prices in seemingly legitimate shops.
That’s where Cypheme comes in, with Noise Print AI labels. This anti-counterfeiting label can be affixed to clothing, giving each garment a unique, impossible-to-duplicate identifier.
Anyone can use a smartphone camera to take a picture of this label and access the identifier with certainty and confidence. Buyers and resellers can authenticate products through an easily accessible Web app, which you can then integrate with your brand’s website. It’s never been easier to empower your customers to join the silent war on fakes.
Giving customers a way to verify the authenticity of garments or accessories ensures they direct their purchases toward genuine products. This minimizes the revenue your brand loses to counterfeiters.
Giving brands clear visibility into where genuine products are purchased, making it easy to identify when items are sold outside authorized regions. This helps protect distributor relationships by reinforcing regional boundaries.
Apparel brand protection is crucial when your counterfeiters regularly target your products. That’s why implementing effective anti-counterfeiting mechanisms helps fashion and apparel brands find innovative ways to fight counterfeiting and remain protected from association with poor-quality fakes.
Anti-counterfeiting labels on clothes serve as textile authentication technology and help preserve the integrity of designers’ hard work and ensure they receive the recognition they deserve from loyal customers.
Scanning the anti-counterfeiting label is a great way for customers to access washcare instructions, garment history, and information about materials.
You can also utilize Cypheme’s anti-counterfeiting clothes labels to redirect customers to your website and browse other collections online.
Cypheme’s anti-counterfeit accessories solutions are also a reliable tool for boosting customer loyalty.
Every time a customer scans a product, fashion brands can track both genuine and counterfeit products. Our luxury fashion authentication solutions enable us to create tailored scenarios for your needs.
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For Customers: Anyone can verify the authenticity of your product in seconds by taking a photo of the anti-counterfeiting label on your clothing with their smartphone. Since scanning doesn’t alter the product, your customers can verify accessories or apparel in-store before purchasing.
For Customs: Cypheme’s anti-counterfeiting clothes labels let customs officers verify your product's authenticity in seconds by simply taking a picture of the label with your smartphone. If a container of your products is held for customs clearance, our solution provides efficient cargo authentication technology that can be checked quickly and easily, anytime and anywhere.
For Inspectors: Cypheme can easily become a new authentication solution for inspectors. Thanks to its speed, simplicity, and reliability, this solution for customs product verification also enhances your brand's distribution channel security. Additionally, Cypheme’s anti-counterfeiting system for clothes and apparel can also be deployed on secure devices, making it easily accessible to third parties.
Security in the Supply Chain: Supply chain visibility for fashion brands is a crucial step in combating counterfeiting. That’s why Cypheme enables products to be located in real time when scanned, ensuring security in the fashion supply chain. You will know if and where there are gaps that could compromise your brand, and avoid the fallout from a supply chain counterfeiting crisis.
Locate and Identify Counterfeits: Cypheme provides traceability for fashion brands that want to know where genuine products and their counterfeits are being sold in real time. You’ll know where counterfeit products are in circulation around the world.
Understand Your Distribution Channel: Cypheme’s anti-counterfeiting technology is compatible with any traceability system and the Internet of Objects to provide you with a certified follow-up for each product. We see brands implementing this using sneaker authentication tools to establish an effective cross-border counterfeit-prevention mechanism.
Customer Insight: While the anti-counterfeiting label on clothes helps customers shop with confidence, brands can also use this data to differentiate between loyal, repeat, and unique customers. Additionally, you can identify all of your resellers.
In compliance with the GDPR, users of Cypheme’s clothing anti-counterfeiting services can also agree to share data about themselves, such as age or gender, which helps you identify your audience.
Direct Connection: Cypheme’s anti-counterfeiting labels for apparel and fashion brands enable customers to sign up for a range of your services (e.g., identifying themselves as owners or participating in a loyalty program). This feature lets you connect directly with your customers.
Drive Customer Loyalty: With Cypheme’s anti-counterfeiting solutions for clothes, it’s easy to deliver information directly to your customers, whether it’s about your products, links to your website or social media accounts, ads for other products, or special offers. This presents a unique chance to engage with customers directly and direct them towards special programs they can sign up for.
