Anti-Counterfeiting Solutions for Clothes & Accessories
Counterfeiting in the fashion industry has a substantial impact on manufacturers' income and brand image. Cypheme offers one of the best brand protection tools for fashion brands: a high-tech anti-counterfeit solution designed to help prevent the spread of this global problem.
The Context
Counterfeiting in Fashion & Accessories
Counterfeiting has become rampant in the fashion and accessories industry. Fraud can take many forms, from brandjacking and trademark protection breaches, to the illegal appropriation of designer logos, to gray markets and parallel imports. Unauthorized factory overruns sold on the side cannot be distinguished from genuine, authorized products, and are impossible for traditional anti-counterfeiting technologies to address.
Not only do these malpractices result in substantial revenue losses, but they also constitute unfair competition, making it difficult for brands to enter new markets and posing serious consequences for brand image.
Not only do these malpractices result in substantial revenue losses, but they also constitute unfair competition, making it difficult for brands to enter new markets and posing serious consequences for brand image.
The Risk to Fashion Labels
Aside from direct revenue loss, counterfeiting also poses other risks to your brand. Oftentimes, customers make the costly mistake of buying counterfeit products, leading them to associate their poor quality with your brand. Anti-counterfeiting for clothes is thus a necessary step for apparel brands looking to implement fashion gray-market prevention.
The Anti-Counterfeiting Solution for Fashion Brands
It might seem like there are no safe distribution channels for brands. In entire swathes of geographical areas (Asia, Africa, the Middle East), customers have no way to be sure they are buying authentic products, even when bought at full prices in seemingly legitimate shops.
That's where Cypheme comes in, with Noise Print AI labels. This anti-counterfeit clothing label can be affixed to clothing, giving each garment a unique, impossible-to-duplicate identifier.
Anyone can use a smartphone camera to take a picture of this label and access the identifier with certainty and confidence. Buyers and resellers can authenticate products through an easily accessible web app, which you can then integrate with your brand's website. It's never been easier to empower your customers to join the silent war on fakes.
That's where Cypheme comes in, with Noise Print AI labels. This anti-counterfeit clothing label can be affixed to clothing, giving each garment a unique, impossible-to-duplicate identifier.
Anyone can use a smartphone camera to take a picture of this label and access the identifier with certainty and confidence. Buyers and resellers can authenticate products through an easily accessible web app, which you can then integrate with your brand's website. It's never been easier to empower your customers to join the silent war on fakes.
How Anti-Counterfeiting Solutions for Clothes Can Benefit Your Brand
Minimizes Revenue Loss
Giving customers a way to verify the authenticity of garments or accessories ensures they direct their purchases toward genuine products. This minimizes the revenue your brand loses to counterfeiters.
Supports Regional Markets
Giving brands clear visibility into where genuine products are purchased, making it easy to identify when items are sold outside authorized regions. This helps protect distributor relationships by reinforcing regional boundaries.
Protects Brand Image
Apparel brand protection is crucial when counterfeiters regularly target your products. That's why implementing effective fashion brand protection mechanisms helps apparel brands find innovative ways to fight counterfeiting and remain protected from association with poor-quality fakes.
Preserves Designer Integrity
Anti-counterfeiting clothes labels serve as textile authentication technology and help preserve the integrity of designers' hard work, ensuring they receive the recognition they deserve from loyal customers.
Luxury vs. Mass-Market Apparel: Different Risks With an Effective Solution
Luxury fashion houses and mass-market apparel brands face different counterfeit pressures, but Cypheme’s technology can meet the needs of both markets.
Factor
Luxury Fashion
Mass-Market Apparel
Primary Counterfeit Risk
Near-identical replicas sold as genuine, often at close to full price, through resale platforms and grey-market boutiques.
High-volume factory overruns and lookalike garments sold cheaply through street vendors and online marketplaces.
What Matters Most
Preserving craftsmanship, heritage, and resale value without altering the design of the piece.
Protecting margin at scale across large, fast-moving production runs.
Title
Text
Text
Title
Text
Text
Title
Text
Text
Whichever category a brand sits closest to, the goal is the same: Give customers, retailers, and customs officials a fast way to confirm a product is genuine.
The protection for fashion brands succeeds when verification takes seconds, not a forensic review, which is exactly the design behind Noise Print.
Dedicated authentication layer for fashion
For both luxury and mass-market fashion authentication, a Noise Print label on the product’s own branded tag adds a layer of anti-counterfeiting for clothes and accessories that protects consumers and provides brands with insight into the distribution patterns of both real and counterfeit items.
Simple, scalable and reliable
For both luxury and mass-market fashion authentication, a Noise Print label on the product’s own branded tag adds a layer of anti-counterfeiting for clothes and accessories that protects consumers and provides brands with insight into the distribution patterns of both real and counterfeit items.
Brand Use Case
Real-World Proof: Lacoste
Cypheme's technology puts luxury fashion authentication into practice. In a pilot with Lacoste, Cypheme’s AI was trained on the brand's iconic crocodile logo and reached a near-perfect level of accuracy identifying fakes, letting Lacoste's team pull counterfeit polos from the market with speed and confidence. Read the full story in The Silent War on Fakes.
Counterfeiting represents an estimated 2.5% of world trade, or $461 billion a year, according to the OECD. Fashion and apparel account for a large share of that figure, which is part of why anti-counterfeiting clothes technology has moved from a nice-to-have to a standard line item for brands serious about protecting revenue and reputation.
Cypheme’s technology is particularly suited to garment authentication for luxury brands whose logos, hardware, or stitching are their most recognizable, and most copied, assets. It's one more example of how Cypheme’s AI-powered technology can protect a brand's reputation and revenue.
Counterfeiting represents an estimated 2.5% of world trade, or $461 billion a year, according to the OECD. Fashion and apparel account for a large share of that figure, which is part of why anti-counterfeiting clothes technology has moved from a nice-to-have to a standard line item for brands serious about protecting revenue and reputation.
Cypheme’s technology is particularly suited to garment authentication for luxury brands whose logos, hardware, or stitching are their most recognizable, and most copied, assets. It's one more example of how Cypheme’s AI-powered technology can protect a brand's reputation and revenue.
Open Up an Array of New Possibilities with Cypheme
With Cypheme's anti-counterfeiting Noise Print labels for clothing, your brand opens the door to a wide array of possibilities beyond designer goods counterfeit prevention.
With Cypheme
See moreInform consumers about product characteristics
Scanning the anti-counterfeiting label is a great way for customers to access washcare instructions, garment history, and information about materials.
Increase customer interaction with the e-commerce site
You can also utilize Cypheme's anti-counterfeiting clothes labels to redirect customers to your website and browse other collections online.
Drive customer loyalty
Cypheme's anti-counterfeit accessories solutions are also a reliable tool for boosting customer loyalty.
Every time a customer scans a product, fashion brands can track both genuine and counterfeit products. Our luxury fashion authentication solutions enable us to create tailored scenarios for your needs.
Request a ConsultationIntegrating Cypheme
We will work with you to select the most appropriate apparel authentication solution that suits your fashion label's needs. There are several options for where to place the anti-counterfeiting label on clothes or accessories.
Reliable & Simple Authentication
- For Customers: Anyone can verify the authenticity of your product in seconds by taking a photo of the anti-counterfeiting label on your clothing with their smartphone, a fast form of apparel authentication that requires no training. Since scanning doesn't alter the product, your customers can verify accessories or apparel in-store before purchasing.
- For Customs: Cypheme's anti-counterfeiting clothes labels let customs officers verify your product's authenticity in seconds by simply taking a picture of the label with a smartphone. If a container of your products is held for customs clearance, our solution provides efficient cargo authentication technology that can be checked quickly and easily, anytime and anywhere.
- For Inspectors: Cypheme can easily become a new authentication solution for inspectors. Thanks to its speed, simplicity, and reliability, this solution for customs product verification also enhances your brand's distribution channel security. Additionally, Cypheme's anti-counterfeiting system for clothes and apparel can also be deployed on secure devices, making it easily accessible to third parties.
Secure & Visible Supply Chain
- Security in the Supply Chain: Supply chain visibility for fashion brands is a crucial step in combating counterfeiting. That's why Cypheme enables products to be located in real time when scanned, ensuring security in the fashion supply chain. You will know if and where there are gaps that could compromise your brand, and avoid the fallout from a supply chain counterfeiting crisis.
- Locate and Identify Counterfeits: Cypheme provides traceability for fashion brands that want to know where genuine products and their counterfeits are being sold in real time, one of the best brand protection tools for fashion teams managing multiple regions at once. You'll know where counterfeit products are in circulation around the world.
- Understand Your Distribution Channel: Cypheme's anti-counterfeiting technology is compatible with any traceability system and the Internet of Things to provide you with a certified follow-up for each product. We see brands implementing this using sneaker authentication tools to establish an effective cross-border counterfeit-prevention mechanism.
Direct-to-Consumer Engagement
- Customer Insight: While the anti-counterfeiting label on clothes helps customers shop with confidence, brands can also use this data to differentiate between loyal, repeat, and unique customers. Additionally, you can identify all of your resellers.
In compliance with the GDPR, users of Cypheme's clothing anti-counterfeiting services can also agree to share data about themselves, such as age or gender, which helps you identify your audience. - Direct Connection: Cypheme's anti-counterfeiting labels for apparel and fashion brands enable customers to sign up for a range of your services (e.g., identifying themselves as owners or participating in a loyalty program). This feature lets you connect directly with your customers.
- Drive Customer Loyalty: With Cypheme's anti-counterfeiting solutions for clothes, it's easy to deliver information directly to your customers, whether it's about your products, links to your website or social media accounts, ads for other products, or special offers. This presents a unique chance to engage with customers directly and direct them towards special programs they can sign up for, using best brand protection tools for fashion data that most competitors never collect at all.
Other Sectors
Wines & Spirits
View Sector
Vapes & Cigarettes
View Sector
Fashion & Accessories
View Sector
Cosmetics & Perfumes
View Sector
Jewels & Horology
View Sector
Food & Beverages
View Sector
Industry & Electronics
View Sector
Medicine & Pharmacy
View Sector
Document Protection
View Sector
Collectibles & Artwork
View Sector
Online Brand Protection
View Sector
Nutritional Supplements
View Sector