Fashion & Accessories

Counterfeiting in the fashion industry has a substantial impact on both the manufacturers’ income and their brand image. Cypheme offers a high-tech anti-counterfeit solution designed to prevent the expansion of this world-wide problem.

cypheme brand protection fashion and accessories

Counterfeiting in Fashion

Counterfeiting has become rampant in the fashion and accessories industry. Fraud can take many forms, from brandjacking to the illegal addition of logos to grey counterfeiting. Sometimes, fraudsters go as far as reproducing products almost identically in factories, making it virtually impossible for the untrained eye to differentiate between the genuine products and their fake copies. Not only do these malpractices amount to a substantial loss of revenue, they also constitute unfair competition which makes it difficult for brands to penetrate new markets and have serious consequences on brand image. Oftentimes, customers will have paid a high price for a faulty counterfeit product, leading them to associate poor quality to your brand.

There are just no safe distribution channels! In entire geographical areas (Asia, Africa, the Middle East), there is simply no way to be sure of buying authentic products, even when paying high prices.

A tag affixed to your product will give it a unique and impossible to duplicate identifier. A simple photo makes it possible to recognize this identifier with certainty and confidence. Authentication can be done via the brand’s or Cypheme’s WeChat and Facebook accounts.

With Our Solution

benefits of cypheme's solution
Minimize revenue loss
benefits of cypheme's solution
Protect brand image

Open up an array of new possibilities

advantages of cypheme's solution
Inform product characteristics
advantages of cypheme's solution
Increase customer interaction with e-commerce site
advantages of cypheme's solution
Drive customer loyalty
advantages of cypheme's solution
Track both genuine and counterfeit products
Our different solutions allow us to create the scenarios best adapted to your needs.

Integrate Cypheme

We will work with you in order to select the most appropriate anti-counterfeit solution which suits your needs.
There are several choices for the location of the anti-counterfeit tag on clothes or accessories.
how to integrate cypheme on your product
On the Product
how to integrate cypheme on a stick-on textile or cardboard label
On a Stick-On Textile / Cardboard Label
how to integrate cypheme on your packaging
On the Packaging

Authentification

Allow Your Customers To Buy Products Safely

Cypheme allows anyone to verify the authenticity of your product, in seconds, by simply taking a picture of the tag with their smartphone. The process does not alter the product in any way, meaning it can be done freely, in the store, before purchase.

Facilitate Customs Clearance Of Your Products

Cypheme makes it possible to verify the authenticity of your product, in seconds, by simply taking a picture of the tag with a smartphone. If a cargo container of your products is stopped at customs for verification, it can be checked simply and quickly.

Make Your Inspectors’ Job Easier

Cypheme can easily become a new tool for your inspectors. Thanks to its speed, simplicity and reliability, this unique solution will only enhance their efficiency. For additional security, the Cypheme system can also be deployed via secure devices and thus also used by third parties.

Geolocation

Geolocate Your Products To Know Your Request

Cypheme allows products to be located in real time when they are scanned. You will know where your customers are and where your products are sold all over the world.

Geolocate Your Products To Identify Counterfeits

Cypheme allows products and their counterfeits to be located in real time when they are scanned. You’ll know where counterfeit products are circulating around the world.

Understand Your Distribution Channel

Cypheme is compatible with any system of traceability and internet of objects to offer you in a certified follow-up of each individual product.

Marketing

Know Your Customers Better

Cypheme lets you know which individual user is scanning which one of your products. You will be able to differentiate between loyal, repeat or unique customers, as well as identify all of your resellers. In compliance with the GDPR, users of the Cypheme service can also agree to share some data about themselves, such as age or gender, allowing you to identify your audience. Finally, Cypheme makes it possible for your customers to sign up for a number of your services (e.g.: identifying themselves as an owner or taking part in a loyalty program). Such a feature will enable you to connect with your customers directly.

Drive Customer Loyalty

Cypheme allows you to deliver any sort of information directly to your customers. This may include product information, links to your website or social media accounts, ads for other products, and special offers. Cypheme lets you know which individual user is scanning which one of your products. You will be able to differentiate between loyal, repeat or unique customers, as well as identify all of your resellers and thus send them relevant special offers. Cypheme will allow you to engage with your customers directly through services, offers and special programs they can sign up for.

Increase Brand Awareness

Cypheme allows you to deliver any sort of information directly to your customers. Each product is unique and identified as such, meaning that you can push as much information about it as you wish. (e.g.: production date and location of THIS accessory). You can also push more general information about the quality of the product that can be of interest to your customers (e.g.: fashion tips, care instructions etc.).

Our Sectors

cypheme protecting wine & spirits
Wine & Spirits
cypheme protecting fashion and accessories
Fashion & Accessories
cypheme protecting cosmetics and perfumes
Cosmetics & Perfumes
cypheme protecting jewels and horology
Jewels & Horology
cypheme protecting food and beverages
Food & Beverages
cypheme protecting industry and electronics
Industry & Electronics
cypheme protecting medicine and pharmacy
Medicine & Pharmacy
cypheme protecting document protection
Document Protection
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