Counterfeiting is largely spread in the wines and spirits market. It has been observed that popular, prestigious, and expensive brands have a higher propensity to be targetted by counterfeiters. The criminal minds that counterfetiters are usually ply their trade in this industry by refilling bottles with a different liquid, often flavourless, and made of ingredients and substances that can harm the consumer because of their bad quality. These practices have very detrimental consequences both for the image of the brand and the company’s revenues. Above all, it usually has hazardous consequences for the health of consumers.
Cypheme works with tags or labels affixed to wine and spirit products, giving each bottle/pack a unique identifier, making it impossible to duplicate. Consumers only have to take a simple photo with the camera of their smartphones and they can auithenticate it in less than 5 seconds.
Authentication can be done via the brand and Cypheme’s WeChat and Facebook Messenger accounts.