No company can afford to have counterfeits competing against their products. In fact, counterfeits pose a more existential threat to a business than market competitors would. It is therefore imperative that businesses become more passionate and deliberate about the anti-counterfeit fight. The benefits of using anti-counterfeit technology goes beyond just product or consumer protection; the use of anti-counterfeit solutions is directly proportional to the value of a brand and this whitepaper is a tool that helps you exploit the brand-value benefits of anti-counterfeit tech.
