Besides the health hazard to innocent consumers who unwittingly consume adulterated substances, brand image also suffers from association with poor-quality products sold by criminals under reputed labels. So what kind of brand protection solutions can companies implement?
Counterfeiting in the nutritional and supplements sector is a multi-billion-dollar burden in disguise for the global economy. However, with the right nutraceutical anti-counterfeiting systems in place, companies can recover revenue presently being lost to counterfeiters.
Diluted and adulterated dietary supplements pose a serious hazard to public health. That’s why it’s critical to ensure that only DSHEA-compliant supplements reach customers’ homes. With future-driven security features in supplement packaging, consumers can authenticate every product before purchase.
Brands charge a premium for high-quality supplements, which consumers recognize and respect. But criminals take advantage of this well-cultivated buyer trust by duplicating nutritional supplements and adding harmful additives to cut production costs. They then sell these fake supplements under reputable brand labels. Companies lose revenue, and consumers worldwide are cheated out of millions, while jeopardizing their health.Anti-counterfeiting systems for the nutritional and supplements sector are thus designed to protect consumers from spending their hard-earned money on fake or harmful products and to redirect them towards genuine products that offer value for money.
The circulation of counterfeits under established labels breeds mistrust and animosity among consumers, making nutraceutical brand protection essential.Setting up future-driven anti-counterfeiting systems for nutritional supplements is one of the most effective brand protection solutions.
There is a pressing need for anti-counterfeiting technology, especially to ensure dietary supplement traceability and supply chain integrity.Instilling AI-driven systems fulfills both these objectives and more.
That’s where our Noise Print labels come into play. These scannable labels have a unique chemical signature that makes them impossible to duplicate.It’s a future-driven solution to an age-old problem, harnessing advanced AI technology to simplify the verification of vitamin authenticity.
Our AI anti-counterfeiting technology gives buyers the tools they need to authenticate products directly off the shelf, thereby minimizing losses for brands targeted by counterfeiters.
Easy, quick, and consistent supplement ingredient verification mechanisms put consumer well-being at the forefront, saving lives and protecting buyer interest.
For Brands: Cypheme’s Noise Print labels offer instant GMP-certified supplements verification. Reduce instances of economic fraud by preventing resellers and buyers from being duped by counterfeiters.
For Customers: Buyers need only point a smartphone camera at a Noise Print label to authenticate a product within 10 seconds.
For Customs & Inspectors: Cypheme’s anti-counterfeiting labels for nutritional and supplement products simplify customs clearance, making it faster and more convenient.
Real-Time Locating: Every time someone scans a product, you’ll get geolocation data in real time.
Market Insights: Geographical data gives producers the upper hand over counterfeiters while also enabling them to track customer concentration zones.
Supply Chain Visibility: Our AI-powered anti-counterfeiting technology for nutritional supplements is compatible with all traceability and IoT systems, enabling brands to understand their supply chains easily.
Enhanced Demographic Knowledge: We help brands obtain neutral consumer data such as gender, age, etc., enabling them to draw a clearer picture of their target demographics.
Targeted Marketing: With greater knowledge of their consumer profiles, brands can refine their marketing strategy to target specific buyer groups.
Personalizable Features: Cypheme’s scannable Noise Print labels are also a great way to put out personalized marketing content and promotions.
