Vrai AI, a breakthrough spinoff technology developed by Cyphene, has earned First Prize in the 9th China (Shenzhen) Innovation & Entrepreneurship International Competition.
This anti-counterfeiting technology award stands out among hundreds of contenders globally.
No doubt, a big win in terms of highlighting Vrai AI’s technical sophistication. But in terms of the growing impact in the fight against counterfeit goods, it’s symbolic of something much bigger.
This award celebrates Vrai AI’s AI-powered solution, helping consumers quickly and accurately authenticate products. Companies can also view geographic insights to be cognizant of worldwide counterfeiting activity and remain ahead of the curve.
This momentous anti-counterfeiting technology award is symbolic of Cypheme’s mission to protect lives, build and restore trust, and help recover lost revenue – especially in the most vulnerable communities.
Participants from leading research hubs and innovation centers worldwide compete on a global entrepreneurial stage, making this innovation and entrepreneurship award a great honor to those who claim it.
Shenzhen is currently one of the world’s top hubs for technological innovation. Winning First Prize in an arena this competitive is a big deal. It’s not just about the success of a single project; it’s about the rise of a new standard in product authentication.
The judges at the competition recognized Vrai AI specifically for a system that can be deployed at scale across any supply chain, delivering instant and verifiable results.
The anti-counterfeiting technology award is especially significant in terms of positioning Vrai AI as a benchmark in the field. It confirms that AI can now deliver the exact type of certainty and confidence that brands and governments have been seeking.
Behind Vrai AI’s first-place innovation and entrepreneurship award lies something revolutionary: an online brand protection approach to product authentication that scraps outdated methods like holograms or QR codes for AI-powered product authentication.
When a product is scanned with a smartphone, Vrai’s AI analyzes each microscopic detail and instantly confirms whether an item is real or fake.
The AI-powered detection algorithm requires no modification of the product or its packaging. It is able to recognize the authenticity of a product based on the visual analysis of details on the product or its package alone, pretty much like an expert would.
Because Vrai’s technology requires no modification of the product, it opens a wealth of new possibilities: It can authenticate products already on the market, or products that can’t be modified (like currencies).
Although the algorithm needs to be trained for each new product, the Vrai technology can be implemented by NGOs or third parties without involving the product’s brand at all. For example, the algorithm can be trained to detect counterfeit medicines without any involvement from a pharmaceutical corporation.
Put everything together, and you get the world’s most deployable active anti-counterfeiting solution, well-deserving of an anti-counterfeiting technology award.
Vrai AI requires no modifications to a product or its packaging. It’s the world’s first and only pure image analysis-based anti-counterfeit solution. Traditional solutions, such as holograms or QR codes, must be physically affixed at the time of packaging. Those types of labels can also be easily counterfeited.
Pharma, nutraceuticals, cosmetics, automotive, and electronics, as well as governments and NGOs, are just a few of many sectors that can’t gamble when it comes to authenticity. This anti-counterfeiting technology award highlights the vast potential of Vrai.
For Cypheme, winning First-Prize in the 9th China (Shenzhen) Innovation & Entrepreneurship International Competition is so much more than an accolade. The innovation and entrepreneurship award is validation. Validation for years of relentless work put into protecting consumers and brands from the dangers of fake goods.
Unsafe medicines, compromised auto parts, and fake-ups in cosmetics are just a few examples.
Earning an anti-counterfeiting technology award in Shenzhen reinforces and cements Cypheme’s role as a growing global leader in AI-driven product protection, fighting to eliminate fakes and protecting both businesses and consumers along the way. That’s a win for everyone.
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