Currently, there is no simple and reliable way to calculate the true cost of counterfeiting. A new study by Stanford Professor David Stork finally provides a mathematical framework for estimating counterfeit-related losses across industries and markets.
The Cost of Counterfeits Calculator is built to make that framework practical, accessible, and easy to use. Its goal is to establish a credible way for businesses, policymakers, and brand owners to understand the financial impact of counterfeit products, even when complete purchase data is unavailable.
The methodology begins with published research from Michigan State University, which estimates the percentage of consumers who have encountered counterfeit products across different industries and countries. Using this data, the model applies a mathematical formula to estimate the percentage of fake products in a given market.
The calculator then uses research from the OECD to estimate the cost per counterfeit item. By combining these sources, it becomes possible to calculate the financial damage caused by counterfeit products with greater clarity and confidence.
This groundbreaking result makes the Cost of Counterfeits Calculator the first tool designed to help users estimate the cost of counterfeiting in a clear, structured, and research-based way. It transforms limited market data into meaningful financial insights, helping organizations make informed decisions and strengthen anti-counterfeiting strategies.
Please click here to try it for free.
