U-Earth is a biotech company envisioning a world where everyone breathes toxin-free air. They view clean, safe air as a human right on par with access to clean water. Their products, such as face masks, purifiers, and lamps, are built on natural purification mechanisms.
U-Earth’s international recognition as a leading biotech company has stood in the balance since it noticed rampant counterfeiting of its cutting-edge products. The brand needed a future-driven product verification system that would enable U-Earth’s customers to authenticate products before purchase.
The solution came in the form of Cypheme’s impossible-to-duplicate Noise Print labels: a unique fingerprint of sorts for each product that customers and resellers could scan with a smartphone, anytime and anywhere.
This addressed three key concerns:
Implementing a product verification solution also protected U-Earth’s customers from any potential health risks posed by counterfeit products.
With U-Earth's push into international markets and increased global exposure, its biotech products have grown vulnerable to counterfeiting. Criminals producing substandard iterations of their products have negatively impacted their global standing, costing them revenue and turning their loyal customers into collateral damage amidst the criminal circulation of fakes.
Their primary concerns are:
This has made it necessary for U-Earth to implement a robust product verification system to protect its biotech products and the customers who use them.
When U-Earth attached Cypheme’s Noise Print labels to their products, each of the brand’s concerns was addressed. Not only are Noise Print labels impossible to duplicate, but they also provide a quick, reliable, and accessible way of verifying a product that anyone, from consumers to resellers, can put into action.
Cypheme’s tamper-proof Noise Print labels were affixed to U-Earth’s products for instant verification. This included their U-Mask and U-Ox products, giving the brand the following advantages:
Noise Print labels provided U-Earth with a dual benefit. They not only pushed back against the circulation of counterfeits but also built a direct link with buyers. Customers who scanned a product could consent to share basic data about themselves, allowing U-Earth to build a more comprehensive picture of its target demographic.
Following the integration of Cypheme into their products, U-Earth significantly recovered revenue lost to counterfeits while safeguarding customers.
“Cypheme’s new-age technology is exactly what we needed to protect our cutting-edge biotech products from counterfeiting.”
Cypheme’s AI-driven anti-counterfeiting technology is engineered to meet the needs of future-looking brands that envision a new world. We are actively safeguarding the interests of consumers and companies by pioneering effective solutions that anticipate counterfeiters' moves two steps ahead.
If you’re ready to join the fight against counterfeiting or want to recover lost revenue, contact us today.
