One of the major fallouts from the counterfeiting of spirits is the revenue loss incurred by the company. Adopting the right anti-counterfeiting systems can help your brand cut back on these losses and secure profits against attacks from criminals.
Counterfeiting also has a detrimental impact on brand image as consumers begin to associate poor-quality spirits with the label they are purportedly being sold under. By securing legitimate spirits with anti-counterfeiting solutions, brands can ensure that customers get to enjoy the premium products they are paying for.
Counterfeit alcohol containing diluted solutions and unidentified liquids is dangerous for consumption. Without chemical testing, it’s essentially impossible to recognize fake alcohol, which raises the grave possibility of fatalities, poisoning, and over-intoxication. This makes developing an anti-counterfeiting solution for spirits essential for safeguarding consumer well-being.
In a market where winery brands already face legitimate competition from plenty of other labels, the circulation of counterfeits makes it even harder to maintain customer loyalty and practice healthy competition. That’s where wine authentication systems can help, by steering consumers and legal resellers towards a pool of verified products.
As alcohol is a highly taxed and regulated commodity, its illegal import/export can result in immense loss of tax revenue for nations, as well as stricter regulations enacted by governments. Restricted trade (or even interdiction in some countries) for brands and tax revenue loss can have adverse economic effects in the long run. Anti-counterfeiting solutions for spirits reduce the risk of trade restrictions and lost tax revenue.
Cypheme’s Noise Print AI label works through labels that are affixed to wine and spirit products, giving each bottle/pack a unique identifier that makes it impossible to duplicate. Consumers only have to take a simple photo with their smartphone camera, and they can authenticate it in less than 10 seconds.
Authentication can be done through an easily accessible Wep app. All that’s required is an internet connection.
The primary motivation for counterfeiters is piggybacking off the brand value of legitimate companies to make unfair profits. But by simply putting in place the right anti-counterfeiting solutions for spirits, winery brands can divert rightful revenue towards legal resellers.
Using Cypheme’s easily scannable Noise Print authentication labels on wine bottles can help buyers make responsible purchases, offering protection against harmful substances. Consumers spending their hard-earned money are also empowered to receive the quality of the product that they are paying for.
For Buyers: With Cypheme, ensuring the authenticity of your product becomes childsplay. Simply taking a picture with a smartphone is enough, and buyers can check an endless number of products without altering them whatsoever.
For Customs: Customs clearance is simplified too, as products can be validated simply and quickly, within seconds.
For Inspectors: Even wine authentication inspectors find their jobs simplified with Cypheme, noting its speed, simplicity, and consistent reliability. The Cypheme system can also be deployed through secure devices, making it effectively usable by third parties.
For Circular Economy: Facilitate your work of recovering used bottles, if your brand has such a program in place, to prevent bottle refilling and help with recycling.
Global Insights: When spirits & wine bottles are scanned with our anti-counterfeiting solution, Cypheme helps you locate them in real time. This is crucial data for brands that want to know where their customers are located all over the world.
Fraud Prevention: Brands looking to crack down on counterfeits can use Cypheme to locate their sales locations and pinpoint their circulation zones in real time.
Supply Chain Visibility: Cypheme is also compatible with any system of product traceability and Internet of Things, which allows brands to conduct a follow-up of each product and understand supply chain distribution channels.
Consumer Segmentation: The value of knowing your client isn’t lost on us. Cypheme’s clients are able to differentiate between frequent and occasional consumers, as well as resellers and those just discovering their products.
Demographic Insights: Users might also choose to share information, including age and gender, allowing brands to chart a consumer demographic. They might also share contact information (to participate in a loyalty program, for example), enabling personalized marketing.
Digital Engagement: Through our anti-counterfeiting solution, spirit brands can share product information, links to social pages, and special promotions or advertisements.
Product Storytelling: Cypheme also allows each product to be identified using the date and precise location of the production of each bottle, with details about the vineyards and characteristics.
Enhanced User Experience: User experience can also be enhanced with complementary information, such as dishes and recipes that go well with a spirit, how to store it or age it, and tips for serving it.
