BottlesXO Applies Cypheme’s Anti-Counterfeit Solution as it Steps Up the Wine Game
Key Takeaways
- BottlesXO now applies a Cypheme Noise Print label, an AI-generated anti-counterfeit label, to every wine bottle it ships to customers.
- Customers can verify a bottle's authenticity in seconds using only a smartphone camera, with no app download required.
- Each Noise Print label carries a chemically unique signature that cannot be duplicated, closing a gap left by traditional wine seals and packaging.
- The partnership gives BottlesXO a way to protect its brand reputation while giving wine buyers a direct, on-the-spot way to confirm what they are drinking is genuine.
BottlesXO has set itself apart over the years as a go-to platform for wine lovers, focused on delivering the finer things to discerning palates. True to its slogan, "A Bottle Shop in Your Pocket," BottlesXO offers an app that lets customers order their favorite bottles wherever they are, with no minimum purchase and free delivery.
To keep its wines premium and uncompromized, BottlesXO sought a way to seal each bottle with proof of authenticity. The company turned to Cypheme, a leading provider of AI anti-counterfeiting technology, to protect its bottles from counterfeiters.
How the Noise Print Label Works on BottlesXO's Bottles
Cypheme's Noise Print AI-powered anti-counterfeit labels are now used to secure every wine bottle BottlesXO sends to customers. This gives the company a way to stop counterfeiters in their tracks while keeping consumers confident in the bottles they order.
Each Noise Print label features an orange circle with a fingerprint-like pattern of black markings at its center. To verify a bottle, a customer simply photographs the label with a smartphone camera. Cypheme's system instantly returns a result confirming whether the bottle is a genuine BottlesXO product.
This verification is possible because each Noise Print label is chemically generated with a unique signature and authenticated using a set of algorithms powered by an artificial neural network, making the signature on every label unique and impossible to reproduce.
Wine and spirits is an industry sector under constant attack from counterfeiters. As a technologically forward company, BottlesXO chose to protect its bottles and its brand with a proven, active anti-counterfeiting solution built for the wine and spirits industry.
Frequently Asked Questions
BottlesXO verifies its bottles using Cypheme's Noise Print label, which customers scan with a smartphone camera to receive an instant authenticity result.
A Noise Print label is an AI-generated anti-counterfeit label with a chemically unique signature that functions like a fingerprint. No two labels are the same, and none can be duplicated.
No. Customers verify a bottle by taking a photo of its Noise Print label with a smartphone camera through Cypheme's web-based authentication app, with no download required.
BottlesXO chose Cypheme to protect the quality and reputation of the wine it sells, since traditional seals and packaging offer little defense against counterfeiters targeting the wine and spirits industry.
Yes. Cypheme's wine and spirits anti-counterfeiting solution is available to any brand looking to protect its bottles and reassure customers of authenticity. Brands can review common questions on Cypheme's FAQ page or reach out directly to get started.