In an industry where the circulation of counterfeits can directly impact patient health, consuming the wrong medication could mean the difference between life and death for millions of consumers.
Unfair competition from counterfeiters in the health sector may be costing your company great volumes of revenue. This also becomes a concern as patients who consume poor-quality or ineffectual counterfeit medication might migrate to a different brand entirely.
Without anti-counterfeiting systems, the circulation of imitation pharmaceuticals can tarnish your brand’s image. Consumers being sold substandard imitations under your brand name could begin to harbor negative perceptions of your company.
Companies may even face legal action for failure to protect customers who may have been impacted by the sale of counterfeit goods.
A compromised supply chain means that criminals have ready access to distribution channels and can easily insert fakes into circulation.
A Noise Print label or label is affixed to the packaging, bottle, or other container forms that house medicines. It serves as a unique and impossible-to-duplicate fingerprint for each product.
A simple photo taken with a smartphone camera allows for the recognition of this identifier with certainty and confidence within seconds.
No, authentication can be done through an easily accessible Web app
You stand a chance to recover lost revenues and offset the financial harm that counterfeiting entities may be causing your brand.
By empowering patients and consumers with the right tools to identify counterfeit medicines, pharmaceutical brands can effectively direct consumers to safe, legally manufactured, genuine medications.
But that’s not all. Cypheme’s anti-counterfeiting solutions can do more for pharmaceutical brands wishing to connect with consumers and advertise their products through unique channels.
For Customs: Our anti-counterfeiting tag makes it easy for pharmaceutical companies to facilitate customs clearance.
For Customers: Since the authentication process doesn’t alter the product in any way, buyers can verify any product right off the shelves before purchasing it.
Authorities & Legislation: Cypheme is useful for drug monitoring in accordance with the new legislation introduced in 2017, as it meets the specifications described in relevant articles (depending on the jurisdiction) of the Public Health Code, as well as all the standards presently in force.
Geolocation Intelligence: With Cypheme’s anti-counterfeiting system, it’s possible for pharmaceutical brands to track the demand for their products across the globe. Data is captured in real time whenever a product is scanned.
Certified Traceability: This allows companies to understand their supply chain as Cypheme is compatible with any traceability and the Internet of Things system.
Customer Engagement: Although the primary solution is anti-counterfeiting, Cypheme is also useful for pharmaceutical brands to connect with patients directly. Cypheme makes it possible for consumers to sign up for a number of services (treatment monitoring, medical monitoring, health survey, etc.) with your brand.
Customer Insight: The Noise Print tag also lets you know which user is scanning which product, which is a unique benefit in differentiating between repeat and new customers.
Customer Retention: Brands can also deliver information directly to patients or medical professionals. Each product is unique and identified as such, meaning that you can push as much information about it as you wish (e.g., who prescribed this drug, for whom, for what use, and for how long, and when is its expiry date). Alongside running anti-counterfeiting logistics, pharmaceutical companies can also transmit information about the product, such as dosage, prescriptions, contraindications, etc to professionals in the sector.
Product Quality: More general information about the quality of the product might also be of interest to the patients. This could include instructions for use (possibly taking into account the prescription of the doctor), expiry date, composition, contraindications, etc.
