Brand Protection

what is brand protection

What is Brand Protection?

February 9, 2022

We are living in one of the most prolific times of human history – technological advancement has been one of the biggest gifts to mankind. While we owe a lot to it, we cannot turn a blind eye to the fact that this development also becomes a nightmare to brands at this time. While the growth in technology has given brands an opportunity to create a place for themselves easily and increased their reach by blurring geographical limitations, it has also created the problem of brands maintaining their identity and authenticity both off and online. This has a lead to a situation the issue of brand protection has now been brought to the fore.

cost-effective brand protection solutions

Cost-effective Brand Protection Solutions

October 26, 2021

Brand Protection – For brands, counterfeiting poses a business, legal, and ethical issue. While counterfeit products make the brand less competitive in the market, they also open room for uninvited lawsuits from customers, organizations, and government agencies. At the same time, it raises an ethical question; are you, as a brand, doing enough to prevent counterfeiting of your products? It is not a healthy situation when it is easier to grab counterfeits of your product than the actual product – you are creating an environment of distrust for your customers.

cypheme's noise print on dormakaba products

Dormakaba makes use of Cypheme’s Noise Print tags to Secure their Floor Spring Product

October 1, 2021

Dormakaba, the world leader when it comes to the manufacturing and deployment of smart access solutions such as door hardware, entrance systems, electronic access and data, mechanical key systems, lodging systems, safe locks, among others, is adding another layer of product authenticity to its kitty. The company is making use of Cypheme’s state-of-the-art anti-counterfeit solution to prevent any form of diversions or sub-standard imitations of its products that may occur in the future. This is a step taken by the company to maintain its high-standards, and make it impossible for counterfeiters to even attempt faking its products.