The One-Stop Solution to Counterfeiting
Key Takeaways:
- Brand protection solutions that can be imitated or tampered with fall short of the mark. Instead, companies need a solution that’s easy to integrate, cost-effective, and consistently reliable across all stages of the supply chain.
- Cypheme’s Noise Print labels offer a smart fix. They’re AI-powered, impossible to duplicate, and deliver results within 5 seconds. All that’s needed is a smartphone camera to scan a label.
- This anti-counterfeit solution has already helped recover €150M in revenue and has eliminated 10 million counterfeit products globally.
It is no secret that the menace of counterfeiting has grown more rampant and aggressive by the day. According to the U.S. Department of Treasury, an estimated $70 to $200 million in counterfeit bills are in circulation at any given time. An ECC-Net (European Consumer Network) report shows that between March and August 2016, 562 cases of counterfeiting were reported to the network of European Consumer Centers. Most of the goods purchased in these cases were either clothes and shoes or electronic devices.
So what is the best anti-counterfeit solution? To eliminate counterfeit products, we first need to evaluate how counterfeiting impacts consumers and brands.
What is the Impact of Counterfeiting?
There are counterfeits for practically every product imaginable. Contrary to popular belief, people don’t always buy counterfeit products knowingly because they are cheaper. Research shows that many consumers purchase counterfeit goods unknowingly, believing they are getting the genuine product. In fact, some even pay the full price for what they think is the real thing.
Consequently, when a counterfeit product proves to be of inferior quality, the consumer will blame the genuine brand. This presents a slew of disadvantages for brands, including loss of business, a tarnished brand image, and a loss of customer trust. That’s not all. Counterfeiting can even be fatal when it spreads to consumable products like food and medicines. Thousands of people lose their lives every year in the absence of fake goods detection for medicines, foods, and drinks.
Is there an Answer to the Counterfeiting Crisis?
The best anti-counterfeiting solution is future-driven brand protection for product traceability. From RFID tags and QR Codes, to Holograms, etc., the list goes on. Although some businesses already implement some of these, all of them can be easily copied by today’s counterfeiters using readily available technology.
Obsolete anti-counterfeit solutions can be worse than having no protection at all because they make counterfeit products appear verified and authentic, giving an illusion of secure packaging. When those products turn out to be lower quality, consumers will blame the brand, causing even greater damage to its reputation. It’s time to seek stronger and more cost-effective solutions.
What is the Best Anti-Counterfeiting Solution?
There is an easy-to-implement, highly accurate, and cost-effective brand protection solution: Cypheme’s anti-counterfeit solution.
The Cypheme solution is revolutionary in numerous ways. It uses Noise Print labels, which provide unique identification for each product they are affixed to. The labels are chemically generated, which makes them impossible to duplicate or imitate successfully, proving effective for intellectual property protection, too.
As an AI-powered solution, Noise Print labels enable fast consumer product verification (in less than 5 seconds). All you need is a smartphone camera to take a clear picture of the anti-counterfeit tamper-evident label.
Beyond product authentication technology, it can also geolocate points of use and, consequently, the locations of actors involved in manufacturing counterfeit goods. It’s noteworthy that Cypheme offers the only ISO 12931 qualified anti-counterfeit solution currently on the market.
What are the Advantages of Noise Print Labels?
Successes So Far
Cypheme is committed to developing the best anti-counterfeiting solutions, and they have helped protect hundreds of brands since their inception, recovering revenue and saving countless lives through features like digital product passports. Over the years, Cypheme has exposed counterfeiters across the globe, bringing down as many as 18 criminals in a single raid.
The technology is being used across industries and has been useful in combating counterfeiting in pharmaceuticals, fashion, jewelry, food, beverages, and more. Over 6000 lives have been saved by eliminating counterfeits of just one medicine (the fake product had a 100% mortality rate). This AI-powered anti-counterfeiting technology has been instrumental in eliminating 10 million counterfeit products and recovering about 150 million euros in revenue for brands.
Cypheme is emerging as the favorite of brands across the globe that have vouched for its accuracy and precision in ensuring supply chain transparency. In an age when counterfeiters are becoming smarter and more tech-savvy than we could have imagined, the best anti-counterfeiting solution to protect brands is to become equally smart and advanced. That is what makes Cypheme a linchpin for brands seeking tough and efficient counterfeit protection for their products.