Solving food frauds with AI tech

Food Fraud: Artificial Intelligence to the Rescue

March 10, 2022

Are you aware of what is being served on your plate, and what you are feeding your body? Food security has become a major debate in recent times; it is in fact one of the towering problems that the food industry has been battling with for antiquity. Food fraud is a public-health food risk which has become a source of concern for all, and it poses danger for living things. It encompasses deliberate and intentional substitution, addition, tampering, or misrepresentation of food, food ingredient, food packaging or misleading statements about edible items for economic gain.

what is brand protection

What is Brand Protection?

February 9, 2022

We are living in one of the most prolific times of human history – technological advancement has been one of the biggest gifts to mankind. While we owe a lot to it, we cannot turn a blind eye to the fact that this development also becomes a nightmare to brands at this time. While the growth in technology has given brands an opportunity to create a place for themselves easily and increased their reach by blurring geographical limitations, it has also created the problem of brands maintaining their identity and authenticity both off and online. This has a lead to a situation the issue of brand protection has now been brought to the fore.

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